Bull's Eye Business Writing Tips:
Getting to Your Writing Target

Tip #3:   Six ways to start a sales letter: 

Write it right:  Some tips for more effective
letters and memos

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You can see previous tips with answers on egroups.com

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Tip #3:   Six ways to start a sales letter: 

1. Announce important news.

Example: 

Now there’s an easier, faster way to print business-quality, bar-coded envelopes while  you’re working away in Microsoft Word.  That’s right! With Intouch and Word, you can print envelopes with just a single keystroke..... 
2. Ask your prospects to think about a fact or idea.

Example: 

 Consider this:  No two words in the English language have precisely the same meaning.  That’s the beauty of the language--and the challenge.  If you write letters, reports, proposals, speeches, ads, articles, essays--anything--Word Finder Plus is made for you. 
3. Pose a question. 

Example: 

How would you like to provide your application with the ability to output full text messages to tiny wireless receivers anywhere in the world?
4. State a terrific offer. 

Example: 

Computer Generation Systems has extended its $100 upgrade offer on SuperLaser 3.0, the newest version of the best-selling print spooler for the Macintosh. 
5. Shock prospects. 

Example: 

As of this morning, 30,000 WriteNow users are better off than you are! 
6. Make it warm and personal. 

Example: 

I’ve been planning to write you for several months, but I waited until a specific and important decision had been made.

To send the above exercise answers to Gloria for her comments and review,  copy the questions,  paste  them into an email, answer them,  and send to Marsha@basic-learning.com.

 

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These business writing tips brought to you by:
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10 Easy Guides for Getting to Your Writing Target
By Gloria Pincu, M.A. , President of Basic Learning Systems, Inc.
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Here are some books on business writing that I recommend.

Bull's Eye Business Writing is also available from Amazon.com.
Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation, author, Lynne Truss The Everything Resume Book by Steven Graber
On Writing Well: The Classic Guide to Writing Nonfiction , by William Knowlton Zinsser  The Gregg Reference Manual, by William A. Sabin 
The Elements of Style, by William Strunk, White, E. B. White  How to Take the Fog Out of Business Writing, by Robert Gunning, Richard A. Kallan (Contributor) 

More books on business writing and other business subjects  (available from Amazon.com). 

Contact Gloria Pincu at Basic Learning Systems, Inc.

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