Bull's Eye Business Writing Tips

Tip #429:  Intercaps:

These FREE weekly business writing tips
will help you improve your business writing.

Tip #429:  Intercaps:  The names of many organizations and products are written with an unusual style  known as “intercaps” or “BiCaps.”  Use the organization’s style in each case.

For example:

AltaVista
CorelDRAW
PowerPoint
NutraSweet

Weekly Exercise:

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This week’s quiz:

Which word is correct:

  1. Pulitzer Prize Winners or Pulitzer Prize winners
  2. Book –Of-The- Month Club or Book-of-the-Month Club
  3. Post-it Notepads or Post-it notepads
Comment from my readers:

Randall Christison commented: 
One problem I am seeing frequently are people using Word's initial capitalization macro.  It, typical of Word, takes the easy way out and capitalizes every word, irrespective of any style manual.  The WordPerfect macro, as is the case across the board with WordPerfect, is far superior, even though it has trouble with "it" and "is."  The same short cut attitude one can see in other parts of Word as well, right justification and grammar checking are two others that come to mind. I'm not sure who did Word's grammar program, but it certainly was not a mainstream grammarian.  Also, in my experience style manuals differ, slightly, on the capitalization rule.  Some say as few as three, and some as many as six or fewer letters.  The Chicago Manual of Style, which many of us grew up on, had, and I assume still has six or more as its dividing line.

Quote of the week:

“A life without cause is a life without effect.”  (Barbarella, a fictional character in a movie)

Answer to this week's exercise:

  1. Pulitzer Prize winners
  2. Book –Of-The- Month Club
  3. Post-it notepads

To send the above exercise answers to Gloria for her comments and review,  copy the questions,  paste  them into an email, answer them,  and send to Marsha@basic-learning.com.

 

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Here are some books on business writing that I recommend.

Bull's Eye Business Writing is also available from Amazon.com.
Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation, author, Lynne Truss The Everything Resume Book by Steven Graber
On Writing Well: The Classic Guide to Writing Nonfiction , by William Knowlton Zinsser  The Gregg Reference Manual, by William A. Sabin 
The Elements of Style, by William Strunk, White, E. B. White  How to Take the Fog Out of Business Writing, by Robert Gunning, Richard A. Kallan (Contributor) 

More books on business writing and other business subjects  (available from Amazon.com). 

Contact Gloria Pincu at Basic Learning Systems, Inc.

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