Bull's Eye Business Writing Tips

Tip # 439:  Use compelling verbs to make your copy more exciting to read.  Instead of using the verb “forgive,” try these: ”pardon, excuse, overlook.”  Instead of using the verb ‘break,” try these:  “smash, crush, demolish.”  You can find these super verbs on a free site (http://www.thesaurus.com).

Jaime Glottman asked this question.  Can you answer it?

  English, as complete a language as it is, still has some serious faults.  One of them is the lack of a plural word for "you". My mother tongue is Spanish, which has such a word. I also speak Hebrew, which has both singular and plural, as well as feminine and masculine. I recently had a problem because of that:

  The elder of my two grandchildren is very smart and was placed in a group of "gifted" students in his school. The little one, five years old, is getting a bit of a complex. The last time we visited them in  Miami I said we had some special presents "for smart children like you". He immediately asked, "and what did you bring me"?    How else could I have said it other than "y'all"?

Answer to this week's exercise:

Suggested answer to Jaime:  Try using, “Smart children who are like you.”