Bull's Eye Business Writing Tips

Tip #452: Guidelines for writing sales letters:

These FREE weekly business writing tips
will help you improve your business writing.

Tip #452: Guidelines for writing sales letters:
  1. Identify and limit your audience.
  2. Think like your reader and ask yourself: "What are we trying to do for our customers?"
  3. Save elaborate explanations about a product or service for after the sale.
  4. Use concrete, specific words instead of vague ones.
  5. Avoid untruths, exaggerations, false comparisons, and unsupported generalizations.

Weekly Exercise:

We receive over 200 emails per day.  We encourage you to answer our weekly tips, but please, if you are answering this weekly tip exercise,  identify the tip number in the subject line of your email.

This week’s quiz:

Correct the misplaced modifiers:

  1. Hiding in the corner, growling and snarling, our guide spotted the frightened puppy.

  2. When he answered the question, his calculator fell off the table.

  3. All travel requests must be submitted by employees in green ink.

Quote of the week:

"When you harbor bitterness, happiness will dock elsewhere." 

(A. Rooney)

Suggested answers to this week's exercise:

  1. Hiding in the corner, growling and snarling, the frightened puppy was spotted by our guide.

  2. His calculator fell off the table as he answered the question.

  3. All travel requests by employees must be submitted in green ink.

    4.

To send the above exercise answers to Gloria for her comments and review,  copy the questions,  paste  them into an email, answer them,  and send to Marsha@basic-learning.com.

 

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These business writing tips brought to you by:
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10 Easy Guides for Getting to Your Writing Target
By Gloria Pincu, M.A. , President of Basic Learning Systems, Inc.
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Here are some books on business writing that I recommend.

Bull's Eye Business Writing is also available from Amazon.com.
Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation, author, Lynne Truss The Everything Resume Book by Steven Graber
On Writing Well: The Classic Guide to Writing Nonfiction , by William Knowlton Zinsser  The Gregg Reference Manual, by William A. Sabin 
The Elements of Style, by William Strunk, White, E. B. White  How to Take the Fog Out of Business Writing, by Robert Gunning, Richard A. Kallan (Contributor) 

More books on business writing and other business subjects  (available from Amazon.com). 

Contact Gloria Pincu at Basic Learning Systems, Inc.

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