Bull's Eye Business Writing Tips

Tip #456: Mission vs. Vision ...

These FREE weekly business writing tips
will help you improve your business writing.

Tip #456: What is the difference between a mission statement and a vision statement?

The mission statement describes the purpose or intent of a business. A vision statement describes the impact of the business.

For example, a company that manufactures children's toys (its mission) may do so because of a commitment to the importance of childhood intellectual development (its values). The company's vision may be for children who are better prepared to begin school because of the products they market.

Weekly Exercise:

We receive over 200 emails per day.  We encourage you to answer our weekly tips, but please, if you are answering this weekly tip exercise,  identify the tip number in the subject line of your email.

This week’s quiz:

Place the word with its correct meaning:

 

WORD:                 MEANING:
adapt to choose
adept to adjust
adopt proficient

Quote of the week:

"Character is fate." (Heraclitus, ancient Greek historian)

Answers to this week's exercise:

  1. adapt = to adjust

  2. adept = proficient

  3. adopt = to choose

To send the above exercise answers to Gloria for her comments and review,  copy the questions,  paste  them into an email, answer them,  and send to Marsha@basic-learning.com.

 

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10 Easy Guides for Getting to Your Writing Target
By Gloria Pincu, M.A. , President of Basic Learning Systems, Inc.
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Here are some books on business writing that I recommend.

Bull's Eye Business Writing is also available from Amazon.com.
Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation, author, Lynne Truss The Everything Resume Book by Steven Graber
On Writing Well: The Classic Guide to Writing Nonfiction , by William Knowlton Zinsser  The Gregg Reference Manual, by William A. Sabin 
The Elements of Style, by William Strunk, White, E. B. White  How to Take the Fog Out of Business Writing, by Robert Gunning, Richard A. Kallan (Contributor) 

More books on business writing and other business subjects  (available from Amazon.com). 

Contact Gloria Pincu at Basic Learning Systems, Inc.

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